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About
About
2021 Michigan Ross Sports Tech Conference is a one-day conference, consisting of networking opportunities, panels, fireside chats, and a keynote speech on a variety of topics from industry leaders in sports technology from the NFL, NBA, NHL, MLB, collegiate teams, academia, media, and top technology companies, sharing insights and presenting best practices.
This is a conference you won’t want to miss!
Featuring Industry Leaders
Speakers
Keynote Fireside Chat
Presented By:
Panel
Rich Kleiman
Co-Founder, Thirty Five Ventures
Business Partner, Kevin Durant
Entrepreneur & Investor
Marcus Collins
Award-winning Advertiser & Lecturer
Professor of Marketing, Ross School of Business
Panel Discussions
Crowd Favorite: Fan Engagement & Experience
A dive into the "Fan Cycle": insights, engagement, and revenue generation
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Justin Friedman - Director of Fan Data & Analytics, National Football League
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Kate Johnson - Director of Global Marketing Partnerships, Google
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Kelly Linstroth - Senior Director of Marketing, Chicago Cubs
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Stephen Master - Managing Director, Master Media Advisors LLC
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Bill Bailey (Moderator) - CRO, Satisfi Labs
#FitnessChallenge: Athlete Performance and Wearables
The convergence of technology and sports, health, and wellness
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Chris Hintermeister - Director of Ecosystem Strategy & Partnerships, Gatorade
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Kristen Holmes - Vice President of Performance Sciences, WHOOP
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Harpreet Singh Rai - CEO, Oura
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Lisa Rabaut (Moderator) - Managing Director, Michigan Exercise and Sport Science Initiative
Front Row Seats: Tech-Driven Solutions for Venue Innovation
How technology is being leveraged to make the fan experience safer and more interactive
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Caryn Seidman Becker - CEO, CLEAR
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Craig Duncan - CRO, Venuetize
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Dan Griffis - President of Global Partnerships, OakView Group
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Michael Mackey - Chief Business Officer, 15 Seconds of Fame
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Graham Rossini - Senior Associate Athletic Director, Arizona State University
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Adam Dunn (Moderator) - Associate Athletic Director for Marketing and Fan Engagement, University of Michigan
Give Me the Stats: Player Analytics
Leveraging player data to improve player and team performance and discover new talent
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Columbus Morfaw - Founder and Managing Director, Soccerlytics
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John Spytek - Director of Player Personnel, Tampa Bay Buccaneers
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Alex Wong - Associate Athletic Trainer, Men's Basketball, University of Michigan Athletics
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Andre Snellings (Moderator) - Fantasy Basketball Writer, ESPN
Play the Odds: Sports Betting in North America
An inside look at the sports betting landscape as states and leagues continue to embrace the industry
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Andy Giancamilli - COO, FanDuel
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Chris Grove - Principal, Head of Sports & Emerging Verticals, Eilers & Krejcik Gaming, LLC
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Patrick Keane - CEO, Action Network
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Jason Park - CFO, DraftKings
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Jim Kahler (Moderator) - Executive in Residence, Director of Sports Gambling Education, Ohio University
Ready Player One: New Generation of Esports
The evolution of the esports landscape and the future of their fans
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Dan Bravato - President, SeventySix Capital Sports Advisory
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Jacob Cohen - Board Member, 100 Thieves
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Kim Phan - Senior Account Director, 160over90
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Kevin Hoang (Moderator) - Scholastic Programs Lead, Twitch
What's the Login?: Sports Streaming Trends
The effects of the resurgence of cable, league broadcasting rights, and mergers on the industry
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Bo Han - Founder and CEO, Buzzer
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Burke Magnus - Executive Vice President of Programming and Scheduling, ESPN
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Michael Schneider - Vice President of Brand, Live, and Licensed Marketing, Hulu
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Shelby Clayton (Moderator) - Partner Manger, Sports, Twitter
Who's Ballin'?: Rise of Sports-Focused VCs
How sports-focused VC's are differentiating themselves in an already crowded space
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Wayne Kimmel - Managing Partner, SeventySix Capital
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Alysse Soll - President, NewModel Advisory
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Melanie Strong - Managing Partner, NEXT VENTURES
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Jose Vieitez - Co-Founder and Director, Boomtown Accelerators and Comcast SportsTech
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Thomas Alomes (Moderator) - Head of North America, Sports Tech World Series
Agenda
Agenda
All times in EDT | Attendees will choose one panel per session
9:00 AM - 9:10 AM
Opening Remarks by Phil Brabbs
Managing Director, Michigan Business + Tech Institute
9:15 - 10:00 AM
Session One:
Crowd Favorite: Fan Engagement & Experience
or
What's the Login?: Sports Streaming Trends
10:10 - 10:40 AM
Coffee/Tea Networking Break
10:45 - 11:30 AM
Session Two:
Front Row Seats: Tech-Driven Solutions for Venue Innovation
or
#FitnessChallenge: Athlete Performance & Wearables
11:30 AM - 12:40 PM
Lunch Break
12:45 - 1:30 PM
Session Three:
Play the Odds: Sports Betting in North America
or
Give Me the Stats: Player Analytics
1:40 - 2:10 PM
Coffee/Tea Networking Break
2:15 - 3:00 PM
Session Four:
Ready Player One: New Generation of Esports
or
Who's Ballin'?: Rise of Sports-Focused VC
3:10 - 3:25 PM
Justin Toman, Head of Sports Marketing, PepsiCo
Moderated by Mo Watkins, Ross MBA '21
3:30 - 4:30 PM
Keynote: Boardroom University with Rich Kleiman
Kevin Durant's Business Partner and Co-Founder of ThirtyFive Ventures
Presented by Pepsi
Moderated by Prof. Marcus Collins
4:35 - 4:45 PM
Closing Remarks by M.S. Krishnan
Associate Dean for Executive Programs
Accenture Professor of Computer Information Systems
The Venue
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