top of page


2021 Michigan Ross Sports Tech Conference is a one-day conference, consisting of networking opportunities, panels, fireside chats, and a keynote speech on a variety of topics from industry leaders in sports technology from the NFL, NBA,  NHL, MLB, collegiate teams, academia, media, and top technology companies, sharing insights and presenting best practices.


This is a conference you won’t want to miss!

Featuring Industry Leaders

sports tech sponsors.png

Keynote Fireside Chat


Presented By:

Rich Kleiman.jfif

Rich Kleiman

Co-Founder, Thirty Five Ventures

Business Partner, Kevin Durant

Entrepreneur & Investor

Marcus Collins.jfif

Marcus Collins

Award-winning Advertiser & Lecturer

Professor of Marketing, Ross School of Business

Panel Discussions

Crowd Favorite: Fan Engagement & Experience

A dive into the "Fan Cycle": insights, engagement, and revenue generation

  • Justin Friedman - Director of Fan Data & Analytics, National Football League

  • Kate Johnson - Director of Global Marketing Partnerships, Google

  • Kelly Linstroth - Senior Director of Marketing, Chicago Cubs

  • Stephen Master - Managing Director, Master Media Advisors LLC

  • Bill Bailey (Moderator) - CRO, Satisfi Labs

#FitnessChallenge: Athlete Performance and Wearables 

The convergence of technology and sports, health, and wellness

  • Chris Hintermeister - Director of Ecosystem Strategy & Partnerships, Gatorade

  • Kristen Holmes - Vice President of Performance Sciences, WHOOP

  • Harpreet Singh Rai - CEO, Oura

  • Lisa Rabaut (Moderator) - Managing Director, Michigan Exercise and Sport Science Initiative

Front Row Seats: Tech-Driven Solutions for Venue Innovation

How technology is being leveraged to make the fan experience safer and more interactive

  • Caryn Seidman Becker - CEO, CLEAR

  • Craig Duncan - CRO, Venuetize

  • Dan Griffis - President of Global Partnerships, OakView Group

  • Michael Mackey - Chief Business Officer, 15 Seconds of Fame

  • Graham Rossini - Senior Associate Athletic Director, Arizona State University

  • Adam Dunn (Moderator) - Associate Athletic Director for Marketing and Fan Engagement, University of Michigan


Give Me the Stats: Player Analytics

Leveraging player data to improve player and team performance and discover new talent​

  • Columbus Morfaw - Founder and Managing Director, Soccerlytics

  • John Spytek - Director of Player Personnel, Tampa Bay Buccaneers

  • Alex Wong - Associate Athletic Trainer, Men's Basketball, University of Michigan Athletics

  • Andre Snellings (Moderator) - Fantasy Basketball Writer, ESPN


Play the Odds: Sports Betting in North America

An inside look at the sports betting landscape as states and leagues continue to embrace the industry 

  • Andy Giancamilli - COO, FanDuel

  • Chris Grove - Principal, Head of Sports & Emerging Verticals, Eilers & Krejcik Gaming, LLC

  • Patrick Keane - CEO, Action Network

  • Jason Park - CFO, DraftKings

  • Jim Kahler (Moderator) - Executive in Residence, Director of Sports Gambling Education, Ohio University 

Ready Player One: New Generation of Esports

The evolution of the esports landscape and the future of their fans

  • Dan Bravato - President, SeventySix Capital Sports Advisory

  • Jacob Cohen - Board Member, 100 Thieves

  • Kim Phan - Senior Account Director, 160over90

  • Kevin Hoang (Moderator) - Scholastic Programs Lead, Twitch

What's the Login?: Sports Streaming Trends

The effects of the resurgence of cable, league broadcasting rights, and mergers on the industry

  • Bo Han - Founder and CEO, Buzzer

  • Burke Magnus - Executive Vice President of Programming and Scheduling, ESPN

  • Michael Schneider - Vice President of Brand, Live, and Licensed Marketing, Hulu

  • Shelby Clayton (Moderator) - Partner Manger, Sports, Twitter

Who's Ballin'?: Rise of Sports-Focused VCs

How sports-focused VC's are differentiating themselves in an already crowded space

  • Wayne Kimmel - Managing Partner, SeventySix Capital 

  • Alysse Soll - President, NewModel Advisory

  • Melanie Strong - Managing Partner, NEXT VENTURES

  • Jose Vieitez - Co-Founder and Director, Boomtown Accelerators and Comcast SportsTech 

  • Thomas Alomes (Moderator) - Head of North America, Sports Tech World Series



All times in EDT | Attendees will choose one panel per session

9:00 AM - 9:10 AM

Opening Remarks by Phil Brabbs
Managing Director, Michigan Business + Tech Institute

9:15 - 10:00 AM

Session One:

Crowd Favorite: Fan Engagement & Experience


What's the Login?: Sports Streaming Trends

10:10 - 10:40 AM

Coffee/Tea Networking Break

10:45 - 11:30 AM

Session Two:

Front Row Seats: Tech-Driven Solutions for Venue Innovation


#FitnessChallenge: Athlete Performance & Wearables

11:30 AM - 12:40 PM

Lunch Break

12:45 - 1:30 PM

Session Three:

Play the Odds: Sports Betting in North America


Give Me the Stats: Player Analytics

1:40 - 2:10 PM

Coffee/Tea Networking Break

2:15 - 3:00 PM

Session Four:

Ready Player One: New Generation of Esports


Who's Ballin'?: Rise of Sports-Focused VC

3:10 - 3:25 PM

Justin Toman, Head of Sports Marketing, PepsiCo

Moderated by Mo Watkins, Ross MBA '21

3:30 - 4:30 PM

Keynote: Boardroom University with Rich Kleiman

Kevin Durant's Business Partner and Co-Founder of ThirtyFive Ventures

Presented by Pepsi

Moderated by Prof. Marcus Collins

4:35 - 4:45 PM

Closing Remarks by M.S. Krishnan

Associate Dean for Executive Programs

Accenture Professor of Computer Information Systems

The Venue
bottom of page