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The Sports Business Association (SBA) at the Stephen M. Ross School of Business is thrilled to announce the 4th annual Michigan Ross Sports Tech Conference! On March 15, 2024, you will have the opportunity to hear from leaders at top companies and teams across professional sports discuss hot topics & emerging trends impacting the sports industry.

Join us for a day's worth of panel discussions, specialty sessions, networking opportunities and more! If you're a student or early career professional looking to break into the business of professional sports, this event is just for you!
Register Now!
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Conference Agenda

Note: all times in EST

9:30 AM - 9:40 AM

Opening Remarks by Ken Malik
Director, 2024 Michigan Ross Sports Tech Conference

9:40 AM - 10:00 AM

Spotlight Session: Pursuing Careers in Pro Sports
Cody Brennan & Marc Ross - Franklin Craft

10:00 AM - 10:55 AM

Conference Panel Block 1
Against All Odds: The Rise & Future of the Sports Betting Industry
OR
The Future of Fitness: Use of Health Tech in Professional Sports

11:00 AM - 11:55 AM

Conference Panel Block 2
Leveling the Playing Field: Using Sports to Advance DEI
OR
Beyond the Jersey: Building Effective Sports Brand Partnerships

12:00 PM - 12:55 PM

Conference Panel Block 3
Looking Into the Crystal Ball: The Next 10 Years in Sports
OR
Changing the Game: Investing in Sports Startups

1:00 PM - 1:30 PM

Conference Keynote Speaker: Gráinne Barry
SVP Operations, Stats Perform
Co-Founder, Sports Tech Ireland

1:30 PM - 2:25 PM

Conference Panel Block 4
Moneyball 2.0: Sports Analytics in the Age of AI
OR
Playing by the Numbers: Financial Analysis in Sports

2:30 PM - 3:25 PM

Conference Panel Block 5
She's Got Game: Women's Sports & Athletics
OR
From Stadiums to Screens: The Economics of Sports Streaming

3:30 PM - 4:25 PM

Conference Panel Block 6
The Social Athlete: Social Media for Modern Professional Athletes
OR
The Dotted Line: An Inside Look at Professional Sports Contracts

4:30 PM - 5:00 PM

5:00 PM - 5:10 PM

Fireside Chat: Launching the Michigan Sports Tech Fund

Closing Remarks by Rahul Naik & Pat Metcalf
Co-Presidents, Ross Sports Business Association (SBA)

Hosted by: 

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Sponsored by: 

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