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The Entertainment, Media & Sports Business Association (EMSA) at the Stephen M. Ross School of Business is thrilled to announce the 6th annual Michigan Ross Sports Tech Conference! On February 20, 2026, you will have the opportunity to hear from leaders at top companies and teams across sports and media discuss hot topics & emerging trends impacting the industries.
Join us for a day's worth of panel discussions, specialty sessions, networking opportunities and more! If you're a student or early career professional looking to break into the businesses of sports or media, this event is just for you!
Conference Agenda
Note: all times in EST
9:30 AM - 9:40 AM
Opening Remarks
Conference Organizers - Pranav Patel & Travis Sellers
9:40 AM - 10:00 AM
Networking & RingCentral Navigation
Conference Organizers - Pranav Patel & Travis Sellers
10:00 AM - 10:55 AM
Conference Panel Block 1
Building Advantage: From Consulting to Strategy
OR
How AI and ML Analytics are Changing the Landscape
11:00 AM - 11:55 AM
Conference Panel Block 2
Women Leading the Future of Sports
OR​
Future of Sport Investment
12:00 PM - 12:30 PM
Keynote #1
Richard Lui
12:30 -1:00 PM
Break
1:00 PM - 1:55 PM
Conference Panel Block 3
Sports Gambling & How Leagues Are Approaching It
OR
Growing Niche of Sport Consulting
2:00 PM - 2:55 PM
Conference Panel Block 4
Fireside Chat with Rhonda Vetere
OR
The Creator Playbook: Utilizing Podcasts & Social Networks to Disrupt Traditional Media
3:00 PM - 3:55 PM
Conference Panel Block 5
From Pitch Decks to Partnerships: Business Development in Sports
OR
Winning the Fan: Modern Sports Marketing in a Digital World
4:00 PM - 4:45 PM
Keynote #2
Bob Lynch - SponsorUnited
4:45 PM - 5:00 PM
Fireside Chat with Jenna Kurath
Jenna Kurath & Justin Rufen-Blanchette
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