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The Entertainment, Media & Sports Business Association (EMSA) at the Stephen M. Ross School of Business is thrilled to announce the 6th annual Michigan Ross Sports Tech Conference! On February 20, 2026, you will have the opportunity to hear from leaders at top companies and teams across sports and media discuss hot topics & emerging trends impacting the industries.
Join us for a day's worth of panel discussions, specialty sessions, networking opportunities and more! If you're a student or early career professional looking to break into the businesses of sports or media, this event is just for you!
Conference Agenda
Note: all times in EST
9:30 AM - 9:40 AM
Opening Remarks
Conference Organizers - Pranav Patel & Travis Sellers
9:40 AM - 10:00 AM
Spotlight Session: Evolution of The Sport Tech Conference
Former Club Presidents
10:00 AM - 10:55 AM
Conference Panel Block 1
Buidling Advantage: From Consulting to Strategy
OR
Future of Sports Investment
11:00 AM - 11:55 AM
Conference Panel Block 2
Women Leading the Future of Sports
OR​
How AI and ML Analytics are Changing the Landscape
12:00 PM - 12:30 PM
Keynote #1
TBD
12:30 -1:00 PM
Break
1:00 PM - 1:55 PM
Conference Panel Block 3
Sports Gambling & How Leagues Are Approaching It
OR
The Fight for Attention: Media, Platforms, and Engagement
2:00 PM - 2:55 PM
Conference Panel Block 4
Leveraging Your MBA in Entertainment, Media or Sport
OR
The Creator Playbook: Utilizing Podcasts & Social Networks to Disrupt Traditional Media
3:00 PM - 3:55 PM
Conference Panel Block 5
From Pitch Decks to Partnerships: Business Development in Sports
OR
Winning the Fan: Modern Sports Marketing in a Digital World
4:00 PM - 4:45 PM
Keynote #2
Bob Lynch - SponsorUnited
4:45 PM - 5:00 PM
Closing Remarks
Conference Organizers - Travis Sellers & Pranav Patel
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